Shad Bikes

Shad needed to create an ecommerce from scratch for their new Shad Bikes brand, but they faced several challenges:

• Tight timing: They needed to have an online presence before a trade fair in Frankfurt and launch the complete ecommerce in just a few months
• No specialized digital team: Despite having an internal technical team focused on SAP, they had no expertise in ecommerce or app development
• Complex integrations: They needed to integrate with their SAP Business One ERP, logistics operator (Amphora) and payment system
• Multi-market management: From the start, they wanted to operate in several European markets (Spain, Germany, Italy) with multiple languages
• Complex catalog: They had to manage individual products with stock synchronized with SAP and the logistics operator

We proposed a 3-phase development to minimize time-to-market:

Phase 1: Initial Landing

• One-page landing to present the brand at the Frankfurt trade fair
• Design adapted to Shad Bikes' new branding
• Implementation in less than 3 weeks

Phase 2: Corporate Website

• Expansion to a complete website with product line presentation
• Blog for SEO and positioning
• Tracking with Google Analytics 4 to define customer profiles
• Multi-language (CA/ES/EN/DE)

Phase 3: Complete Ecommerce with Shopify

We chose Shopify for its native ecommerce capabilities and ease of integration:

Technical development:

• Selection and customization of a Shopify theme adapted to the branding
• Catalog structure with collections (Daily, Genuine, Executive) and product families
• Product pages with image gallery, technical specifications and related products
• Mega-menu system to facilitate navigation

Integrations implemented:

• SAP Business One: Bidirectional synchronization of products, orders and customers
• Amphora: Automatic shipping management and order status updates
• Shopify Payments: Card payment system
• Google Analytics 4: Complete tracking with Enhanced Ecommerce

SEO and positioning:

• Google Search Console and sitemap configuration
• Implementation of rich snippets to improve visibility in search engines
• On-page SEO for all pages
• Meta management with SmartSEO
• URL structure optimized for positioning

Multi-market management:

• Configuration of main markets (ES, FR, IT, DE)
• Language system with automatic detection
• Content management with automatic translation and manual editing capability

We successfully launched the complete ecommerce on schedule, providing Shad Bikes with:

• Scalable platform: Robust ecommerce capable of growing with the business and easily adding new markets
• Complete automation: Integration with SAP and Amphora enables automatic order management, from purchase to shipping
• Multi-market presence: Ability to sell in different European countries from day one
• Foundation for growth: Platform ready to add future features such as customer reviews, loyalty programs or marketplace integration
• Autonomous management: The Shad team can manage the catalog, content and promotions independently

Since the launch, we continue to support Shad Bikes with maintenance and small enhancements to keep improving their customers' experience.