What FC Energía needed
Each brand had its club and its fans: Energia Blanc i Blava with RCD Espanyol, Energía Rojiblanca with Atlético de Madrid, and Energía Sevillista, Energía Malaguista and Energía Valencianista with their own teams. Sign-ups and the customer area were handled by Nexus Energía, the energy supplier FC Energía worked with, and some brands already had a website hosted on its infrastructure.
In late 2018, with two new brands about to launch, FC Energía asked us for a way to create and run one website per club. The sites had to bring in customers, take on each team's look and be easy to replicate, so a new brand wouldn't mean starting from scratch.
One platform for every brand
We designed the user experience and interface mobile first, and built every site on a single multisite, multilingual Craft CMS. From the control panel, FC Energía's team set each brand's logo, colours, typography and images, and managed its pages, tariffs, FAQs and menus. For marketing we prepared block-based landing page templates (members, match tickets, referrals, partner promotions) that could be scheduled and shared across brands without duplicating content.
Energia Blanc i Blava and Energía Rojiblanca went live in April 2019, and Energía Sevillista and the rest followed over the next few weeks. We used those launches to move the sites to AWS, and from then on we looked after hosting and maintenance.
We built the savings calculator in Angular as a separate application, embedded in each site with the same look. Starting from the supply address and the customer's current provider, it queried Nexus data and showed an estimate of what the customer would save, with the option to get the tariff by email or ask for a call back.
Every form, including the calculator's, sent leads to Efficy, FC Energía's CRM, along with the campaign they came from and the traffic source, and the whole journey was tracked with Google Tag Manager. In late 2019 we replaced Nexus's sign-up forms with our own, with a cart-style summary showing the tariff and each campaign's perks, and added a customer referral programme.
From many brands to one
Through 2019 and the first months of 2020, FC Energía's team launched campaigns and landing pages for each club from the CMS, while we kept evolving the platform with blocks of hours, following their priorities at each point.
In 2020 FC Energía decided to bring its business under a single brand. Between April and September we redirected each club site to its customer area, coordinating every change with their team, and in early 2021 we shut down the AWS infrastructure.
